Thursday, January 29, 2009

what's in a name?.. well there's more in a look

i don't have a mission. i don't have a memorandum. i just have a desire to see this beautiful, minimum font splurge across the classic simplicity of this page. Its the very minimalism of the technological world that I love. The nifty, self-contained universal shapes. The rounded squares, not trying to impose their stern corners upon the senses, but gently, yet methodically exuding meaning and presence.

This is the strange theoretical realm I find myself in while trying to obtain the right packaging for a new show about technology and science. I'm being forced to accept the predictable, the plausible. I want the nifty, the seamlessly integrated yet tangible, the naughty minimalism, the business of widgets trapped in the beautiful sparse white aglow with precision.

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